I'm a UX/UI Designer with over 5 years of experience, developing my skills in the UK, Spain and Australia, which has given me a global perspective. My passion for e-commerce stems from the unique opportunity to create seamless and user-centred digital experiences that not only improve customer satisfaction, but also significantly impact business outcomes. At Iceland Foods, for example, I helped implement a checkout button redesign that led to an estimated £5 million annual revenue increase - proof of how small, thoughtful changes can drive huge results.

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My love for technology was always there, but I didn’t realise its potential until I wrote my dissertation on the impact of technology in education during my degree in Childhood Studies. This sparked an interest that led me to pursue a UX/UI design course in Barcelona, where my passion for design truly grew.

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I have worked in a variety of sectors, from start-ups to large e-commerce retailers and a $2 billion betting platform, learning how to adapt to different business models and user needs. My love for travelling has also allowed me to work in diverse countries, broadening my approach to problem-solving and design thinking.

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I thrive in collaborative teams, and I’m driven by data-driven design. Whether it's through improving digital interfaces or developing user personas from in-depth research, I’m passionate about making an impact. I'm excited to keep pushing the boundaries of UX/UI design in e-commerce and beyond!

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If you have any questions or would like to discuss my experiences, please connect with me on LinkedIn or Email.